Data quality & tracking notes
warningGA4_Traffic_by_Campaign — Broken tracking values present
1 value(s) are instrumentation failures rather than campaigns: {{campaign.name}}. These roll into Unattributed & Other Sources.
1 value(s) are instrumentation failures rather than campaigns: {{campaign.name}}. These roll into Unattributed & Other Sources.
warningGA4_Events_by_Campaign — Broken tracking values present
1 value(s) are instrumentation failures rather than campaigns: {{campaign.name}}. These roll into Unattributed & Other Sources.
1 value(s) are instrumentation failures rather than campaigns: {{campaign.name}}. These roll into Unattributed & Other Sources.
warningGA4_Leads_by_Campaign — Broken tracking values present
1 value(s) are instrumentation failures rather than campaigns: {{campaign.name}}. These roll into Unattributed & Other Sources.
1 value(s) are instrumentation failures rather than campaigns: {{campaign.name}}. These roll into Unattributed & Other Sources.
infoGA4_Traffic_by_Channel_and_Sour — Non-production traffic in the reporting data
passagejourneys.sandbox.internal contributed 3 users. That is 0.01% of traffic, too small to affect any figure in this report. Worth a GA4 filter so it stays that way as testing increases.
passagejourneys.sandbox.internal contributed 3 users. That is 0.01% of traffic, too small to affect any figure in this report. Worth a GA4 filter so it stays that way as testing increases.
infoGA4 leads tabs — Lead tabs report different totals
By campaign: 362 qualified. By channel/source: 310. GA4 segments count users, so someone active in two campaigns appears in both rows. Channel/source is the headline source of truth; campaign drives destination breakouts. They are not expected to tie exactly.
By campaign: 362 qualified. By channel/source: 310. GA4 segments count users, so someone active in two campaigns appears in both rows. Channel/source is the headline source of truth; campaign drives destination breakouts. They are not expected to tie exactly.